Public Relations

When it comes to getting the news out to the public, trust the Marketology Group to provide broad and thorough coverage of your company branding, products and company promotion. We have extensive knowledge of editorial contacts, public relations, the media, and news agencies.

We have established a strong communications network and a track record of superior communication strategies. We hire only the most skilled staff members which include:

•    executive and business coaches
•    marketing form analysis and execution experts
•    tactical media and collateral materials development specialists
•    positioning and messaging analysts
•    financial communications experts
•    event management consultants

We begin by listening to you to identify your needs and goals. With your company needs and goals clearly articulated and understood, we begin the process of identifying the best strategies for public relations campaigns to promote your business and to get your company branding and identity firmly established.
We accomplish this by using unique targeted messages that will be remembered and rooted in the consumer’s mind.

Our clients appear regularly in trade publications, syndicated columns, newspapers, online publications, television, radio and more. We strategically shape the message to the medium and sell the story according to the demands and needs of the public.
We are skilled at creating different story angles and matching them to various publications media.

When appropriate we supply your company personnel with speaking roles in featured conferences and find opportunities as op-ed columnists. This approach helps to transform your corporate executives into thought leaders and subject matter experts. Their columns and comments will help your company gain good standing in the marketing world.

The Marketology Group has helped introduced countless products using all these techniques and more. Our portfolio includes businesses across many sectors including fast-food restaurants, children’s products, VOIP centers and brand-name food products. We will be your company’s public relations manager, talking to the right people at the right time and targeting key contacts for your new releases to be published all across the web and in the print world. We also arrange product launch events including press tours and special events which keep your company in the spotlight and ”in the news”.

The heart of outstanding public relations marketing lies in the actual writing and crafting of the articles. The Marketology Group specializes in writing services for all of your press stories, web content, ad copy, sales letters, emails and more. Our executive and business coaches are skilled at public relations and writing so your company can relax knowing that your stories will always be targeted to the right audience with content that is expertly written. Such content will spark public interest and lift your company into the spotlight attracting reporters and editorial staff who will continue to seek out ongoing articles about your company and follow your company achievements. With ongoing press coverage on the web and in print your company will gain market share, increase website rankings, attract more advertisers and raise sales conversion rates.

The Internet is a vast world full of opportunities and new markets are constantly opening up. Studies of today’s trends show that more people are tuning to the online market and prefer to shop online. Our business coaches are ready to help educate you about this growing world of opportunity and will help you learn how to effectively promote yourself and your company through online social media outlets like Facebook, Flickr, Twitter and more. We will walk along beside you teaching you how to get your message across and how to build an online community. Over time your customers will be filling up marketing bulletin boards for you without any additional effort on your part.

Finally, we provide expert crisis management.  Trust, professionalism and integrity are hallmarks of our organization. When you are in crisis you need a partner you can trust. The Marketology Group is that partner. We will work with you  in a professional manner to overcome problems that can occur from time to time including negative product feedback, low earnings and internal corporate turmoil. Our business coaches are experienced handling all types of crises that companies encounter and understand the importance of confidentiality-especially in times of turmoil and crisis. Our coaching experts will quietly and effectively support you with strategies to get back on top of the situation. We will assist you with damage control, loss mitigation, brand and image protection and any other crisis management advice your situation may require.