Email Marketing

Email is playing an important role in communication marketing when used properly. The Marketology Group’s specialists are up-to-date with the best practices and strategies, creative services and technology helping to insure maximum success with communications marketing.

Defining Objectives

The Marketology Group will help you define your objectives clearly.  We work to identify what the key success factors will be that affect your company’s overall standing. We combine different methods, such as marketing and sales, public relations and customer services.  We study previous strategies to determine qualitative and quantitative benchmarks for each new upcoming initiative.

Customer Relationship Profiles

Relationship profiling is a critical factor in a successful marketing program. Utilizing relationship profiling enables us to deliver highly personalized communication systems. It is not just about defining a purchase preference, we work to identify the most popular and likely forms of communication that will drive response.

Communication Planning

The Marketology Group is experienced in increasing communication through referrals and email forwards.This results in more customers viewing your email marketing which in turn increases the potential for your audience to grow and your sales to sky rocket.

Dialogue Trees

Our dialogue trees are an important source of outlet for feedback and understanding the interests and choices of our audience. Our staff is well versed in designing intricate and automated communication systems based on user behaviors that will be sure to generate a response from your customers.

Analysis and Enhancement

The Marketology Group’s comprehensive methodology constantly analyzes and enhances all parts of the communication process. Our staff members are constantly making adjustments and improving results. We go beyond the basics. We  provide our clients with the recommendations they will need to stay on track with their communication objectives. 

Control Groups

Control Groups are designed to ensure that message content, subject lines, creative design and other elements are all functioning at peak performance levels. The optimal content equation for each message is determined by testing messaging with distinct variables and evaluating control group responses.