Direct Marketing

The Marketology Group works in close cooperation with our clients to ensure effective and high quality direct mail campaigns. We have also designed a direct mail gallery of pre-printed forms that can be delivered immediately. Our direct marketing services include self-mailers, campaign tracking, postcards, materials management, web and litho printing, complete data processing and a lot more.

Creative Design

Marketing is communication and if the communication is not done properly it can have grave effects on the overall credibility and image of a company. A good design ensures that it is consistent with the brand name of the company while being appropriate for the target audience. Every customer likes and expects personalized communications in the market today. When consumers feel you are speaking to them directly they will be more attracted to your brand and more open to developing a long term relationship with your company. The Marketology Group’s creative design services will ensure that the layout, colors, fonts, message content and all other design elements are suited to your customers and their buying behaviors.

Data Analytics

Our data analytics team use the latest technologies for analytics and data processing. It is our job to make sure we are increasing you customer acquisition as well as retention. We help you track all the data and follow the campaigns that bring the best results, always devising strategies to increase customer response rate.

Response Modeling

Our experts apply the latest response modeling techniques to identify weak responders as well as those target consumers that are likely to have a high response rate. We statistically collect the data for you so you are able to market to the higher predicted responders with cost effective targeted direct mail or telemarketing. When you utilize print and phone marketing with only your high potential responders you drop your cost of per person marketing and increase your results.